Etisalat Nigeria Changes Brand Name To 9mobile

Nigeria owned telecommunication company Etisalat has officially change it brand name to 9mobile. This change of brand name comes after the major investor from the United Arab Emirates, pulled out of Nigeria’s fourth largest mobile operator, due to a N541 billion debt.

Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday informed its customers that a proposed change of brand name will not affect its operations.

The telecoms company is yet to unveil the new brand to the public.

Etisalat Nigeria has 20 million subscribers, making it the country’s number four mobile operator with a 14 percent market share. Our mandate is to make sure the business runs as profitably as it can. What is most important now is to … ensure that the business runs and meets its obligations,” the company’s new chief executive Boye Olusanya said on Tuesday.

He said the telecom company is focused on getting the group back on track.